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MAHINDRA MPOWER MOVEMENT

Auto Components India

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March 2024

An established forum for emerging transporters of the country, the Mahindra MPower movement returned this year. Ashish Bhatia highlights the organisations that stood out this year at the Mahindra Truck And Bus initiative.

MAHINDRA MPOWER MOVEMENT

Indian Insititute of Management Ahmedabad (IIM Ahmedabad) as the knowledge partner was host to the Mahindra Mpower movement again. The popular platform for emerging, bright young transporters had the premiere institute's corridors buzzing again.

An opportunity to take forward the family business, the endeavour is to professionalise the trucking industry. The forum acts as a catalyst for youth to join the transportation industry exclaimed Jalaj Gupta, CV Business Head at Mahindra Truck And Bus Division. Besides acting as a catalyst, it is a platform to transform the way the young minds view their business. To cocreate content ground up, and leverage the premiere institute that IIM-A is as our knowledge partner," he explained.

The genesis

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