Try GOLD - Free
RISING STARS ΑΝΑΝΤΑ
127
|VISI
This SISTER-OWNED DESIGN STUDIO focuses on creativity and upliftment, reimagining traditional techniques to make products that put the FUN back in FUNCTIONAL.
ANANTA IS A DESIGN STUDIO founded by Cape Town-based sisters Viveka and Rucita Vassen. The name originates from the Sanskrit word for "endless" or "infinite". With a mission to uplift communities through creativity and promote economic empowerment, Ananta works in close collaboration with craft communities.
Viveka's background in fashion design and Rucita's expertise in graphic design sparked their mutual passion for creativity, crafts and collaboration, leading to the establishment of the design studio during the Covid lockdown in 2020. Their innovative approach to traditional techniques has earned them recognition as part of the Design Indaba Emerging Creatives 2023 cohort. Ananta's designs exude a delightful twist, and are characterised by vibrant colours, captivating patterns, and an atmosphere of joy, celebration and community. The sisters are committed to fostering a circular economy, and aim to create sustainable, ethical and eco-conscious products.
* Being a two-women show and a new business means there is more juggling in a day than anything else, making each day different. We've constantly got our hands on several things, including admin, meeting our crafters and makers, preparing orders, and quality control. One thing is for sure: the day always involves moments of being inspired and excited about new product ideas and possibilities.
This story is from the 127 edition of VISI.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM VISI
VISI
The Art of Buying Art
Art critic, writer and curator Sean O'Toole on how to navigate the unpredictable waters of BUYING, COLLECTING and INVESTING IN South African art.
8 mins
VISI 142
VISI
A Splash of Summer
LA PETITE COLOMBE's mixologist Chane van Zyl whips up the ultimate SUMMER COCKTAILS – playful and full of local flavour.
3 mins
VISI 142
VISI
Made by Hand
Plascon's CASHMERE RANGE of interior paint embraces \"Hand, Made\" – the brand's directional new COLOUR FORECAST for 2026.
1 mins
VISI 142
VISI
Newlands 1971
At the foot of TABLE MOUNTAIN, a rare heritage-protected MODERNIST GEM by legendary architects ADÈLE NAUDÉ SANTOS and ANTONIO DE SOUZA SANTOS still brings as much joy to the owner as it did when he commissioned it in 1971.
3 mins
VISI 142
VISI
Boston 1958
A beautifully preserved MID-CENTURY MODERN residence in Cape Town's northern suburb of BOSTON has given its cinematographer owner more good angles than can be shot in a lifetime.
3 mins
VISI 142
VISI
VISION
INTERNATIONAL DIRECTIONS AND INSPIRATIONS
1 min
VISI 142
VISI
Deft: Adj. Skilful, Sharp.
DEFT STUDIOS founders MARTIN TALLIE and ZANI ALBERTS open up about their collaborative process, their design philosophy and their bold new Melkman Project.
2 mins
VISI 142
VISI
Reflections
Whether it's an ART PIECE, walls that make a HOUSE DISAPPEAR, floors that turn an ARCH INTO A TUNNEL, glasses to HIDE BEHIND, or even stretchable fabric that BREATHES, this is all about our fascination with reflections.
2 mins
VISI 142
VISI
Delicious Pages
Two iconic Mother City eateries – THE GENERAL STORE and HEMELHUIJS - celebrate milestone anniversaries with beautiful BOOKS.
2 mins
VISI 142
VISI
Where Hospitality Meets Art
Not only is THE PRESIDENT HOTEL a Mother City icon, it's also a hybrid HOSPITALITY and PUBLIC SPACE, where accommodation, social activity and cultural programming intersect.
1 min
VISI 142
Translate
Change font size