SHERNAVAZ GOES VOCAL FOR LOCAL

Join us on this téte-a-téte with the dynamic powerhouse, Shernavaz Bharucha, who is shifting the spotlight to the vast and understated, yet impeccably talented genre of art and design in the south. Get to know our D/code South 2022 curator as she dares to bare her all

- NEERJA KAPADIA

SHERNAVAZ BHARUCHA: THE CURATOR

Being one of the most successful interior designers of the country, Shernavaz Bharucha has executed a powerhouse of substantial work that spans across India as well as internationally. Steering clear of confirmative styles, her eponymous firm works on luxurious residential, commercial and hospitality projects everywhere, and in her experience, what she mostly deems is completely understated is the abundance of talent in the south.

As the curator of D/code South 2022, she wants to bring to notice the immense potential down there to the rest of the country. She aims to facilitate both ends of the spectrum by introducing local artisans and their artworks to the stalwarts of the industry, allowing them to bring more economical, yet unique options they can take to their clients. This allows the artists to be utilized to their full potential and also gets the architects to dabble their hands at new intricacies. With both parties benefiting from this communion, and Shernavaz being the mediator, it’s a win-win situation. “We are working on some of the most luxurious and

large-scale projects here, where people spend a lot more money on their homes compared to anywhere else in the country and yet, they go unnoticed and fly under the radar. Furthermore, some lesser-known exotic crafts such as the channapatna woodwork and mandala pottery from Auroville are beyond stunning, which also I am excited to bring to D/code South 2022”, she gushes proudly.