Women Entrepreneurs in the Digital Economy

FLO is the women wing of the Federation of Indian Chamber of Commerce & Industry (FICCI). Jahnabi Phookan, National President of FICCI FLO and a leading Women Entrepreneur talks about FLO’s initiatives towards creating a self-relying entrepreneurial ecosystem for women which in turn empowers them to become self-sufficient & helps them to become job creators instead of job seekers.

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Ms, Jahnabi Phookan, President, FICCI FLO

Being one of the oldest women organizations in Asia, how has FLO helped Women Entrepreneurs tide over the current difficult times?

We at FLO are working harder than ever to provide all necessary guidance and additional support to women entrepreneurs across the country amidst the pandemic. We have collaborated with women-led NGOs under our Skilling & Livelihood generation initiative, where young girls are trained to ride two-wheelers and work with various e-commerce sites which require their services. MoUs have been signed for training 4500 women in globally recognized and certified transformational life skills program. At the grassroots level, we have taken initiated Village Adoption Programme, where we are working on life skills training for rural women and migrant returnees. In the urban sector, FLO has started Adopt an ITI program to train ITI students across 17 chapters. Mental Health has been a key challenge in the pandemic. We have addressed this through psychosocial counselling for more than 15000 migrant workers, Covid +ve persons, and frontline Covid warriors.