Happy Hair

Gen Itoh, Creative Director, TIGI, shares his hairdressing skills and inspiration in the industry.

- Rachna Virdi

Gen Itoh is the Creative Director and one of the most seasoned members of the TIGI core team. Born in New York, Gen moved to the UK with the aim to learn English, hairdressing, and surfing! Having succeeded in conquering all the skills, he was offered a place with Anthony Mascolo’s team and worked alongside Marco Lafrate in the Mayfair salon. For several years after he joined the TIGI Creative Team, Gen worked in the London Academy and on TIGI seminars, campaign shoots, and TIGI global shows. In 2014, TIGI opened Bed Head Hair Space, a place to share creativity, push ideas and showcase Bed Head products. Gen is the director of this conceptual salon, located at Boxpark, in Shoreditch, East London and now splits his time between leading the salon team, teaching in the Academy and working on global seminars and shows. In a recent interaction with HAIR, he spoke about how he continuously moves his work forward by developing new ideas from emerging trends to ensure his clients are on the right track to achieving their dream style.

Q Can you enlighten us about your journey in this industry?