DOUBLE ACT

Sisters Natalya and Reem Kanj may have found their success on social media, but it’s their decision to support other bright stars in the region that motivated them to launch their own talent agency Ego & East

- DIANA BELL-HEATHER

What inspired Ego & East?

We launched Ego & East to offer talents a nurturing space to feel secure and well managed with full transparency intact. It was actually born out of a negative experience that we had whilst signed to another agency. We thought it could be done better and we believed in it so much that we just created it.

How has the brand evolved?

We have been working really hard to make it more than just a talent management company. We believe in good management, good energy and cultivating that through an overall positive message on our social media and brand ethos. We recently starting offering playlists to share our taste in music. We'll be launching a product line very soon and we collaborate with peers in the industry to share book recommendations, for example.

What have been the highlights so far?

Cultivating our ethos into the brand has been our biggest highlight, we knew what we wanted when we started Ego & East and it's progressively reflecting that every day. Making our talents happy and participating in shaping their careers is such a nice feeling.