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Business Traveller Middle East
|March 2020
From entertainment hubs to wellness havens, airports are becoming experiential destinations in their own right

When Viktor Navorski got stranded at an airport in Steven Spielberg’s 2004 movie The Terminal, I sympathised with him. Those unending hours spent living out of a suitcase didn’t seem very appealing. However, if the movie was remade today, I’m sure it would provide another perspective on airport life. Perhaps Viktor would be seen enjoying therapeutic treatments at an airport spa after an indulgent meal at Wagamama? He might then check into a chic airport hotel, living his best life, far from upset about missing a flight.
The airport experience has evolved beyond recognition over the last decade. Layovers no longer involve pointless hours spent mastering the art of doing nothing or mindlessly browsing the duty-free section for tacky souvenirs you don’t need.
Airports are transitioning into exciting and multi-dimensional facilities where travellers can relax and have fun. Many are going the extra mile to ensure passengers make the most of their time in the terminal, immersing them in futuristic technology, music performances, spa treatments, art exhibitions and much more. From entertainment hubs to wellness havens, international airports are becoming experiential destinations in their own right.
ENTERTAINMENT HUBS
If you’re flying out of Frankfurt airport anytime soon, catching a flick before your flight should be on your list. That’s because the two Movie Worlds in Piers A and Z are inviting passengers in transit to watch the latest blockbusters for free. Comfortable couches for up to three people are arranged in front of TV screens, just like at home.
This story is from the March 2020 edition of Business Traveller Middle East.
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