DISCOVERY'S REALITY-HEAVY STREAMING SERVICE LAUNCHES IN JAN.

Discovery is joining the increasingly crowded streaming fray with its own reality-focused service Discovery Plus that will include shows from the Food Network, HGTV, TLC and its other networks. It launches Jan 4.

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The service will cost $5 a month with ads and $7 a month without ads. By comparison, the ad-free Disney Plus costs $7 a month and Netflix’s most popular plan costs $14 a month.

Each account will include up to five user-profiles and support four concurrent streams. Discovery said the service will be available on “major platforms,” connected TVs, web, mobile, and tablets, but it didn’t specify which services would carry it.