Wide Load

"Yank the camera out of an instant camera and you have a portable, battery-powered printer. Which still manages to be kinda cool"

- 

R2 000 / instax.com

If a salesman, in an actual store, tried to sell you on a portable Bluetooth printer than only printed small, costly images at a rate of five every minute, you’ll probably tell them to get lost. But rephrase that to say you can turn regular smartphone snaps into Polaroidstyle instant prints and you’ll find yourself paying more positive attention. Words, and perceptions, have power.