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Braniac Bravia

Stuff India

July 2021

Claimed to be the world’s first TV with a cognitive intelligence processor, Sony is taking serious offence to “idiot box”

₹ 1,39,990 / sony.co.in

Before you start thinking about Skynet and Terminators knocking on your door, Sony’s XR processor has the ability to cross-analyze multiple elements derived from hundreds of zones in every frame and fine-tuning clarity, contrast, colour and motion in real-time, just as our eyes process information along with the brain constantly.

This story is from the July 2021 edition of Stuff India.

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