Will Programmatic Advertising Reshape The Digital Advertising In 2018?

Headquartered in Noida, Xapads Media is a Marketing & Advertising company that utilizes smart audience targeting techniques, global reach, RTB compliance and cutting-edge solutions to help businesses achieve more engaging results.

- Nitin Gupta, Founder & CEO, Xapads Media

Showing the right ad to the right audience and at the right time is the agenda of every successful ad campaign that marketers usually follow. But, those who are familiar with Digital Advertising understand better that it is the Programmatic Advertising that easily achieves all the three objectives. Programmatic is getting more and more customized with unprecedented developments in the field of AI and Big Data, and these digital transformations are going to reshape the advertising industry in 2018. With more and more data being stored from the ads trading programmatically, data is emerging as king in digital advertising. The deluge of the data is expected to optimize digital marketing with the robust support of programmatic, i.e., better ROI per advertisement dollar spent on this medium. In addition to investment optimization, supply chain optimization would also help programmatic advertising as the first choice of marketers in 2018.

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