The Transformation of Indian Biscuits Industry

India is one of the largest biscuit manufacturing countries after the US and China.

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While the country is one of the largest biscuit consuming nations, per capita consumption is still very low at 2.1kg – compared to Ireland, which is the highest at 21.76kg. The market for biscuits and cookies in India has come a long way accounting for about 72 per cent of the sales in the bakery industry. Increasing consumption of packaged and convenience foods, the availability of a variety of biscuits and an increase in disposable incomes have provided a major boost to the industry.

According to Market Outlook report, India’s biscuit market stood at $3.9 billion in 2016 and is projected to grow at a compound annual growth rate (CAGR) of 11.27 per cent, in value terms, between 2017 and 2022, to reach $7.25 billion by 2022. The demand will be driven by factors like taste and preference, demand of convenience food, concern for health and wellness as well as shift towards premium biscuits such as sugar-free, oats, wheat and multi-grain biscuits among others.

Indian biscuit market: History and current scenario