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E-Reader Sales Slack as Paper Books Reclaim Market Share
PC Magazine
|June 2017
Have an e-reader collecting dust on a shelf somewhere? You’re not alone. Recent data from the Publisher’s Association indicate a major market trend back toward tree ware, as e book and e-reader sales continue to slump.
It’s not clear whether the enduring popularity of tablets might be responsible for some of this change; if tablets have usurped some e-reader market share, that could explain things. According to Euromonitor International, a consumer research group, sales of e-readers such as the Amazon Kindle and Barnes & Noble Nook have declined by more than 40 percent since 2011.
“E-readers, which was once a promising category, saw its sales peak in 2011. Its success was short-lived, as it spiraled downwards within a year with the entry of tablets,” Euromonitor said in a research note.
This story is from the June 2017 edition of PC Magazine.
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