Leica-Panasonic Form Alliance

Panasonic Entertainment Corporation and Leica Camera AG have announced that they have reached an agreement for a new comprehensive and expanded business alliance.

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Both companies are, reportedly, committing to increase collaboration of their core competencies and to develop new technologies and solutions resulting from this collaboration under the name of "L² Technology" (L squared Technology), which symbolically uses the two "L" of Leica and Lumix in their marketing activities going forward. Through this collaboration, both companies aim to maximise their synergies using Leica's optical and imaging technology and Panasonic's video and digital technology and jointly explore new creativity and expressive power.