How ‘May Ganon' Turned From Being Just An Expression To Copyrighted Tagline

I believe in the power of tag lines for brands in that they boost the products’ recall factor (may boosting na nagaganap!). Even for celebrities, their usual expressions create some sort of a “tag” for their personality. (Pero hindi price tag ha!)

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The late talk show host Inday Badi day introduced these tags for herself: “Promise!” “Kilala mo ba ako” and “Saranghameda Bo” (Bo is the name of her partner in life). Congresswoman Vilma Santos used to always say “I love you, Lucky “(name of her son) in the closing part of her defunct variety show (ako rin, I love you, Luis!). Comedy actress Ruffa Mae Quinto has “Todo na’ to” while model-host Ruffa Gutierrez turned the word “Grabe!” into a household expression. (Pero di ko lang sure paano yun i-deliver ni Tita Annabel!)

When I was starting as a radio jock, I wanted to have my own tag (gayagaya lang!). I thought of making a play on my on-air name, Mr.FU. The very first line I used on air was, “Eto na si Mr.Fu.. funong funo ng saya, funong funo ng ligaya!” I used it for one night then dropped it. It sounded like a trying hard children’s show tag! (Chaka!)