Try GOLD - Free
The Secrets In Your Inbox
The Atlantic
|September 2018
Employee emails contain valuable insights into company morale—and might even serve as an early-warning system for uncovering malfeasance. Bosses are taking an interest.
When Andrew Fastow, the former chief financial officer of Enron, finishes a public-speaking gig these days, a dozen or so people from the audience are typically waiting to talk to him. Some ask about his role in the scandal that brought down the energy company. Others want to know about his six years in prison. After a 2016 event in Amsterdam, as the crowd was thinning out, Fastow spotted two men standing in a corner. Once everyone else had left, they walked up to him and handed him a laminated chart.
The men were there on behalf of Keen- Corp, a data-analytics firm. Companies hire KeenCorp to analyze their employees’ emails. KeenCorp doesn’t read the emails, exactly—its software focuses on word patterns and their context. The software then assigns the body of messages a numerical index that purports to measure the level of employee “engagement.” When workers are feeling positive and engaged, the number is high; when they are disengaged or expressing negative emotions like tension, the number is low.
The two men in Amsterdam told Fastow that they had tested the software using several years’ worth of emails sent by Enron’s top 150 executives, which had become publicly available after the company’s demise. They were checking to see how key moments in the company’s tumultuous collapse would register on the KeenCorp index. But something appeared to have gone wrong.
This story is from the September 2018 edition of The Atlantic.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM The Atlantic
The Atlantic
STRUCK
What getting hit by lightning does to the body and mind
15 mins
April 2026
The Atlantic
LEAVING THE UNITED STATES BEHIND
The Cruz family spent years building a life in New York. Then the risks of staying became too great.
16 mins
April 2026
The Atlantic
MY SELF-DRIVING CAR CRASH
The Tesla was driving perfectly—until it wasn't.
8 mins
April 2026
The Atlantic
The Last Days of Franco
Montserrat Roig's classic novel captures Barcelona on the cusp of unimaginable change.
7 mins
April 2026
The Atlantic
INSATIABLE
Indoor rain, windows to nowhere, and reanimated nuclear reactors- how the race to power AI is remaking the physical world
16 mins
April 2026
The Atlantic
THE WOMEN OF AVENGER FIELD
THEY BRAVELY SERVED AS PILOTS IN WORLD WAR II. THEN AMERICA FORGOT THEM.
15 mins
April 2026
The Atlantic
The Unbearable Lightness of Signalgate
Nearly a year after a national-security scandal erupted on my iPhone, no one in the Trump administration has faced serious consequences.
14 mins
April 2026
The Atlantic
Robyn Is Still Dancing On Her Own
The queen of poptimism takes up motherhood and midlife desire.
5 mins
April 2026
The Atlantic
The College-Educated Working Class
Can a generation of graduates frustrated by their economic prospects change American labor politics?
13 mins
April 2026
The Atlantic
THAT 1930s FEELING
How dark fringes reached the center of the Republican Party
10 mins
April 2026
Translate
Change font size

