THE CUP RUNNETH OVER

Raising a toast to the soaring spirits of the beverage industry in India.

- MAGANDEEP SINGH

The Indian beverage industry has seen the most action since Independence just in this last decade. We have gone from being a shy consumer to an aggressive player internationally: world-class production facilities, local wines and spirits raking in the medals on a global stage, and indigenous labels conquering markets and categories worldwide. It started with wine when a spate of young brands decided to change the way wine was presented and consumed in India. The affordable-but-sippable revolution that Sula started was furthered by brands like York, Fratelli and even Grover’s (in its new incarnation) while, at the same time, boutique brands like KRSMA showed us that it is indeed possible to make world class wines on Indian soils.

The Gin & Tonic Craze