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How Malala Is Turning Her Life Story Into A Targeted Mission

Fast Company

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December/January 2016

How Nobel Peace Prize–winning education activist Malala Yousafzai is turning her compelling life story into a targeted mission.

- Karen Valby

How Malala Is Turning Her Life Story Into A Targeted Mission

After Pope Francis finishes his opening remarks at the UN General Assembly, the room’s attention quickly begins to stray. Colombian pop star and UNICEF ambassador Shakira launches into a well-intentioned rendition of “Imagine,” but the gathered heads of state begin to twist in their seats in conversation and mill in the aisles. Then the song ends, and a gentle but firm voice calls down from the upper mezzanine balcony, cutting through the buzz of distraction.

“Before I start, may I ask for some quiet. Please pay attention to what youth is asking here.”

Chastened, the world leaders take their seats. In elegantly simple language, 18-year-old Malala Yousafzai implores the adults below—who have convened to adopt a series of development goals for the world’s most underserved communities—to follow through on their promise to deliver free, safe, quality education for children across the globe.

Three years ago, while she was riding the bus home from school in Pakistan’s Swat Valley, Malala was shot in the head by members of the Taliban. She’d been targeted because of her history of campaigning, publicly and passionately, for her and her friends’ intrinsic right to attend school. She survived and since that heinous day has gracefully become the de facto voice of the more than 60 million girls deprived of education worldwide.

Her appearance at the UN General Assembly in September was part of a whirlwind visit to New York that required her to take a rare two days off from her own schooling in Birmingham, England. The youngest-ever Nobel laureate also attended the premiere of

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