Qatar Launches First Global Destination Campaign

QATAR recently launched its first global destination campaign aimed at positioning the Arabian Gulf country as an attractive destination for authentic and bespoke experiences.

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Under the tagline ‘Qatar. Qurated For You’, the campaign brings to life Qatar’s focus on tailored visitor experiences that celebrate its heritage, and will be rolled out across 15 existing and targeted priority markets.

The campaign's launch comes at an exciting period of growth and development for Qatar's tourism sector. Just a few weeks earlier, Qatar Tourism Authority was converted into the Qatar National Tourism Council (QNTC). The new governance structure paves the way for the implementation of key initiatives across the public and private sectors to develop solid tourism infrastructure and deliver exceptional visitor experiences.

Both the revised governance model and the global promotion campaign are critical components of the sector's newest strategy launched in 2017 (The Next Chapter of the National Tourism Sector Strategy). These foundational developments are further complemented by the country's revised visitor visa policies which have earned it the ranking as the most open country in the Middle East - and the 8th most open in the world - according to UNWTO’s recently updated visa openness rankings.