Marriott International Gears Up For Two Premium Launches In Dubai

OCTOBER WILL be a double-launch month for Marriott International in Dubai with Bvlgari Resort and Residences Dubai preparing to ‘soft open’ and Renaissance Downtown Hotel targeting a mid-month launch.

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Neal Jones, Marriott International’s Chief Sales & Marketing Officer for Middle East & Africa (MEA), was confident Bvlgari will “carve out its own niche” within the ultra-luxury sector. The Bvlgari Resort will officially open in December. “At that level, the price point is often not the number one consideration, it’s more about the offering, experience and brand itself. We see a unique opportunity for that hotel.”