DR. L SUBRAMANIAM, KAVITA SUBRAMANIAM, AMBI & BINDU SUBRAMANIAM
The Score Magazine
|January 2020
In this issue, we had the privilege of chatting with the musically rich family about their endeavors, what keeps them together, the importance of Classical music, and more. Read on to take a closer look at their journey!
Kavita Krishnamurthy
How did you develop a flair for languages and how do you manage to separate the diction of each language?
I would credit a large part of this to my background. I am a Tamilian girl, who was brought up by a Bengali, in Delhi. When I came to Bombay in the 70s, to do jingles, I developed some flexibility with language and pronunciation.
When I was given an Assamese or Oriya jingle, I was able to relate it to Bengali. Singing in South Indian languages was easy because I can speak Tamil. For jingles like “washing powder Nirma,” I took notes on how the words had to be pronounced. But with time, I realized that more than pronouncing the words, it is important to understand the singing intonations and style of every language.
Could you talk about some of the vocal techniques that you have used in your career?
Growing up, I learnt Hindustani music. The radio was a major part of my childhood, and I listened to a lot of film music – especially Lata ji and Manna da.
When I came to Bollywood, it was a bit of a transition. I had to translate what I had learnt to suit the industry. Since every song was script-based, I had to modulate or change the embellishments depending on how the actress was going to emote. That was how I sang Hawa Hawai.

During your times did you face prejudice? According to you, do you think common prejudices still exist in the industry?
This story is from the January 2020 edition of The Score Magazine.
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