Home Comforts

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Over the many issues that Design Diary has appeared, featuring the many agencies and projects, a big theme of loyalty keeps popping up. There’s very much a refreshing sense of devotion and partnership between client and agency, or agency and client too, which speaks volumes for how the web design industry seems to function. Instances where projects are ‘pitched out’ blind to a pool of fervent takers seem rare, avoiding a creative clamouring or stampede for business. In fact, if the ‘pick me’ process exists for an agency that succeeds in satisfying a client it might occur at the very start of a relationship that tends then to prevail. Often this is because a follow-up commission leads directly on from work the trusted agency is already attached to, which is precisely the case this month. For those who haven’t spotted them already, Green Chameleon are a Bristol-based creative production studio that specialise in crafting experiences across digital, branding, packaging, video and animation. Formed in 2012 and growing to boast a 12-strong team boasting designers, animators, UX specialists, developers and videographers, it’s no surprise the talented team keep their impressive client list coming back. So when the people at Inside Asia Tours, a travel and tourism brand already working with GC for almost three years, wanted to deliver a new digital presence they knew where to go. In fact the previous ‘Step Inside Asia’ campaign between the two was featured in Web Designer 252’s Lightbox, so IAT knew that ‘When to Travel’ would be in good hands. “This time the brief was designing a tool to showcase IAT’s expert knowledge of local events, weather and generally the best time of year to visit the countries that they operate in,” begins GC’s Design Director, Nathan Riley. “Our aim became to create an evergreen content hub that the client could easily add to and amend over tim