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The Digital Mahabharata
SOCIETY
|February - March 2019
Just like the epic fight of Mahabharata, a war is now raging on digital land. Netflix and Amazon Prime Video are the two big streaming service providers fighting in this epic battle. We analyse the developments so far
If you have not subscribed to either Amazon Prime or Netflix, you may not be counted amongst the huge network of people interconnected by favourite shows, characters, fan theories and debates of superiority. Because those who have are the rarefied lot who know how Gaitonde knows Sartaj, what Mrs Maisel does when she’s drunk, what Claire Underwood did in the White House and who is the most eldest and carefree dancer around the district of Mirzapur…
Origin
Netflix is an American media-services provider headquartered in Los Gatos, California, founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. Whereas Amazon was launched quite later in September 2006 as Amazon Unbox in the United States. In 2016, Amazon Video and Netflix both expanded their reach worldwide and debuted in India. Since then, both the streaming giants have been vigorously promoting each and every show they release for the Indian network. With the arrival of several homegrown streaming companies in the picture, the competition has become tough but these two giants hold their positions firmly. We analyse what their scorecards look like when it comes to genre, originals, price and audience reach.
Genres
Feminism
This story is from the February - March 2019 edition of SOCIETY.
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