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Making Time In New York
Philippine Tatler
|November 2017
Patek Philippe’s grand and extensive exhibition in New York City highlighted its history, craftsmanship, and leadership in the world of luxury timepieces.
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With a two-storey structure and a space of 13,218 square feet, Patek Philippe transported its world of exquisite luxury watchmaking from its headquarers in Geneva across continents and centuries to The Art of Watches, Grand Exhibition New York 2017. Created within the Italian Renaissance-inspired venue Cipriani on 42nd Street, the space was what the luxury timepiece brand needed for an exhibition of this scale.
For 10 days, visitors who dropped by The Art of Watches discovered the world of the last family-owned watch company from Geneva. It showcased Patek Philippe’s tradition of high-precision watch manufacturing, an insight into the company’s 178-year history, and its heritage in the domain of haute horologerie.
This story is from the November 2017 edition of Philippine Tatler.
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