ALL ABOUT COLONIA FUTURA

Acqua Di Parma’s latest launch, Colonia Futura, brings out an explosion of distinct natural ingredients that are vibrantly alive. We speak to the brand’s President & CEO, Laura Burdese, about Colonia Futura, and the Italian touch to the brand

- Laura Burdese

How is the brand connected to its Italian roots?

For over 100 years, Acqua di Parma has symbolised the very best of Made in Italy craftsmanship. Since the Maison was founded with our commitment to art, culture, and the natural world, Italy has always been a key focus. Every project we have done is the result of the combination of natural resources, of rooted artisanal traditions, and a good dose of Italian creativity, energy, and passion — the Italian “Arte di Vivere”.

Tell us more about Colonia Futura.

Colonia Futura is a contemporary expression towards the preservation and promotion of the natural and cultural resources that have existed since the brand’s beginning. For over a century, Acqua di Parma’s purpose has indeed been to safeguard and pass on the Art of Italian Living, knowing that the prerequisite to make this happen is protecting the cultural, artistic, and natural heritage of Italy. Colonia Futura is the manifesto of vision, tradition, and product innovation coming together for a better future.

How did you come up with the notes of the fragrance?