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Is Apple Still Leading The Forefront Of Smartphone Innovation?
Exhibit
|April 2020
Smartphones have come a long way through. Small screen devices have been replaced by larger ones, single cameras by multiple, fingerprint scanners by face-id, single-screen by foldable and more. Trends in smartphone industry are changing rapidly and innovation is the only way to survive this cut-throat competition.
If you closely keep a track of the smartphone industry, you would have noticed the fact that the baton of innovation has now been taken by new players in the industry. Manufacturers like Vivo, Oppo, Xiaomi are determined to bring new technologies to market. While Samsung and Huawei are still on the run Apple seems to be lacking behind. iPhone's in recent years have felt iterative rather than innovative. The company that is known for creating trends has been dormant for quite a while on the innovation front. Which brings us to question, is Apple still leading the forefront of smartphone innovation?
APPLE’S RECENT CONTRIBUTION TO SMARTPHONE INNOVATION
Apple, the company that has been the pioneer of the modern-day smartphone, is relying on technologies that people are already aware of. Even the newest iPhone's iPhone 11 Pro and Pro Max lack innovation. Both these devices tout a triple camera setup and a glass back body, which is definitely not new. These are technologies that have been embraced by various manufacturers and Apple is really late to the party.
This story is from the April 2020 edition of Exhibit.
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