How I Got Here Kikki.k's Kristina Karlsson

The Swedish-born stationery queen, author and mum shares her best business advice and reveals how she built her multimillion-dollar kikki.K empire

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What was life like for you before kikki.K?

I was always very sales-driven and an entrepreneurial thinker. One of my first jobs back in Sweden was selling Christmas books (which is what kids did back then). I would always race home to get my delivery because I knew a lot of kids were doing the same thing, and I’d go around door knocking, trying to sell everything I had.

What’s the best career advice you’ve ever received?

Paul, my life partner as well as my business partner, encouraged me just before I started kikki.K, when I was really unsure of what I wanted to do with my life. He asked me to write down my ‘3am list’ of things that I was literally dreaming about. It was the best advice, and it really helped bring my dreams to life.