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The Fall And Fall Of Elon Musk's Twitter

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November 19 , 2022

The possibility that this could be the beginning of the end of social media doesn't seem all that horrible

The Fall And Fall Of Elon Musk's Twitter

If you haven’t been living under a rock (or if, perhaps, you are a literal bird), you probably have seen the horror comedy that’s unfolding on and around Twitter after billionaire memelord Elon Musk bought it over. We may be watching, in real time, one of the most influential companies in the world being razed to the ground by a man who spent $44 billion to buy it, and is now determined to turn its value into zero. It’s been a raging, relentless, rivetting dumpster fire, and that is the politest way of putting it.

Billionaire reality show

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