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Behind the Brand: Girl Scout Cookies
ADWEEK
|April 25, 2016
They help 1.9 million girls learn how to be businesswomen - to the tune of 194 million boxes sold last year.
The Academy Awards of 2016 served up plenty of memorable moments, but none more surprising than host Chris Rock goading attendees into lining up behind a good cause. “I want you to reach into your millionaire pockets and buy some of my daughters’ Girl Scout cookies,” he told the audience.
And they did—to the tune of $65,243, with Kate Winslet, Mindy Kaling and even Vice President Joe Biden ponying up. It was not only great publicity for the Girl Scouts (the greater Los Angeles chapter said it was “thrilled” about the shoutout), but it underscored America’s long relationship with those famous cookies.
This story is from the April 25, 2016 edition of ADWEEK.
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