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A COLLINGWOOD MASTER
Q Magazine Australia
|June 2022
A lyf LESS ORDINARY: THE ASCOTT LIMITED OPENS lyf IN COLLINGWOOD, MELBOURNE A lyf LESS ORDINARY The Ascott Limited opens lyf Collingwood Melbourne
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A place to stay? Check. A place to work. Check. A place to network, make friends, cook a meal, raise a glass, bring a pooch? Check off all the above at lyf Collingwood Melbourne, open now.
Pronounced ‘life’ or ‘live your freedom’, lyf Collingwood, Melbourne is the first lyf to open in Australia, and it’s a hotel but not as you know it. It’s a shared workspace but also a play space. It’s a communal kitchen for fun hangs and a launderette that makes a chore a pleasure. All designed for next-generation guests to forge connections and nurture a strong sense of community.
A lyf THAT HAS IT ALL
Very recently, I received a very generous offer from Sally at ProgressivePR, and accepted the famil with open arms. Choosing my dear friend, Minx to join me, we embarked on our adventure. The rest of article will give you all the information you need, but as someone who has stayed in hotels all over the world, lyf is among the finest (given its unique overall theme and its natural lean toward the more ‘artistic’ sector. Minx review is a little later in this review.
lyf Collingwood, Melbourne is envisaged as a place where leisure travellers can mix and mingle with business travellers, where friends can catch up over a coffee before going in search of a perfect lunch, where guests can do a load of laundry before their next adventure, where a start-up founder can pitch a potential investor in a tech meeting space.
This story is from the June 2022 edition of Q Magazine Australia.
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