Retail Therapy Redefining Design

Ideally, design should not only be about aesthetics but also encompass functionality, economics, and sociopolitical dimensions. Come, it’s time to go beyond design…

- Dhanishta Shah

Spread over 8000 sq ft, Beyond Designs, one of New Delhi’s popular and preferred home décor stores, truly lives up to its name. Owned by Sachin and Neha Gupta, the store harbours a unique design philosophy. “The way we showcase our products defines our design sensibility, which is an amalgamation of Indian art and craft and European design with a sprinkling of influences from all around the globe. It says a lot about the aesthetics and the vocabulary we try to create,” explains founder Sachin Gupta.

As soon as one steps in the well stocked store, one gets a sense that things here indeed go beyond design. There is a blend of art and design from India and beyond. The store has simple, industrial, and raw backdrops by way of the flooring, ceiling and the walls. It helps enhance the entire foreground and allows the pieces to speak for themselves.

The idea is to get the customers’ attention to the products and see that it is not diverted by other elements. The walls and ceilings see a tonal gradation from off-whites to charcoals. The flooring is also in line with the philosophy of neutral backgrounds. It features monotones and is raw and earthy, providing a contrasting theme for the striking interiors.