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MEN'S FOLIO Malaysia
|September 2021
With eyes firmly set on the future, Cartier releases the Tank Must collection – a fusion of the Maison’s two enduring icons.

During Watches & Wonders 2021, Cartier released the Tank Must amongst its other much-lauded novelties. The fusion of Cartier’s two enduring icons resulted in a brand new, energised collection that cements its vision and position as one of the world’s most celebrated watchmakers.
A TRIP DOWN MEMORY LANE
After the runaway success of Cartier’s first wristwatch, the square-shaped Cartier Santos in 1904, Louis Cartier designed yet another watch in 1917 that was a departure from the then familiar rounded watches. Two parallel brancards were the foundations of the design which – when viewed from the top – mimicked the form of a combat vehicle’s treads. It was natural the watch case took the role of the turret, earning it the legendary Tank moniker.
This story is from the September 2021 edition of MEN'S FOLIO Malaysia.
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