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It's More Than Just A Show

MEN'S FOLIO Malaysia

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September 2019

Besides showcasing their ravishing works, fashion designers also task upon themselves to create a phantasmagorical moment where the collection and show space are in sync. From a replica of the Manhattan streets to a conveyer-belt runaway, we pay homage to the five most outstanding Autumn/Winter 2019 setups.

- Muhammad Syazil Abd Rahim

It's More Than Just A Show

NO WALKING ALLOWED

Kim Jones made his models stand during the Dior Men Autumn/ Winter 2019 show in Paris. Under a cluster of spotlights, they posed as human mannequins on an end-to-end 250-foot-long treadmill. “The idea was they became like statues, standing there as they do in the couture salon,” Jones said. Upon entering the hall, guests were greeted by the massive word ‘DIOR’ painted by Raymond Pettibon, the American contemporary artist who worked with Jones for the season’s collection.

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