Intelligent Skincare

Technology meets skincare is not new, but have you heard about IOMA Paris? The brainchild of scientist Jean Michel Karam, IOMA is skincare brand that offers individual, tailored-made skincare. Intrigued? Here, Karam talks to us about the brand, his skincare routine and more.

- Nawaf Rahman

In your own words, what is IOMa about?

We’re a personalisation brand. Interestingly, IOMA actually spells “À moi” backwards, which in French directly translates to “for me”. In my opinion, generic products cannot be as efficient as a personalised product and treatment, which are made specifically to meet the exact needs of your skin. Beyond this, IOMA is the only brand that provides measurable results through a skin diagnosis before and after treatment, so you can compare the results on our devices. People just want to look good and they feel confident when they look good; we created a range of bespoke products that let people feel confident every day.

There’s no shortage of skincare products in the market. Where does IOMa stand in this competitive landscape? It’s a crowded field.