Gadgets For The Gen-Z

Are you trending with the trendiest smartwatch or earbuds?

- Abhilash Panda

American director, Godfrey Reggio, rightly said, "It's not that we use technology, we live technology." because, today this statement stands true for everyone and aptly represents the adoption of smart technology in our day-to-day lives. Working from or staying at home brought a paradigm shift in the wearables industry. From smartwatches to earbuds and TWS, individuals especially the young realised the need to stay connected yet disconnected.

This led to people embracing these smart companions. The trend shows that the newfound love and appreciation for these gadgets will continue to increase manifold, not just because of their utilisation but also as a fashion statement among the Gen-Z and millennials.

The last few years accelerated the digital transformation that led to increased digital adoption and created opportunities for businesses and brands to meet that demand. As work from home becomes a part of the new normal, it has also augmented the growth of the smart home, smart entertainment, and the smart wearables segments. People understood the need to digitise their surroundings to manage workloads. They needed to stay updated and connected to not miss work calls or emails and this drove the demand for consumer wearables such as smartwatches and earbuds.