THE ART OF LOGAN PRESHAW
ImagineFX
|October 2021
Ian Dean discovers a vis-dev artist and art director whose approach to life is as bright as his paintings
Many of what I consider to be the most successful and influential concept artists are unconventional and highly stylistic,” says Logan Preshaw, who acknowledges that defining a new style in concept art is difficult. “But when I think there couldn't possibly be any more originality left to be explored, a fresh new artist crops up and blows that presumption away. I think the key to that is working towards a style that combines all of your most treasured influences, because the result of that probably doesn't exist yet.”
In Logan’s work that often means painting colour with abandon. It’s a refreshing approach for an artist with a career that’s seen him work at Weta Workshop, Studio Moshi, Working Dog and numerous studios in and around his native Australia and New Zealand. For an artist who’s CV lists video games Valorant and League of Legend, as well as films such as Men In Black: International, and the forthcoming Avatar sequels, that’s impressive.

His paintings, both personal and professional, feature explosions of colour. They’re loose and active, and rarely let the eye settle. He tells us it was never a conscious choice to make colour a dominant part of his art. “While I was defining my approach to painting I played with colour in many ways until it began to look appealing to me… and I mean not just realistic, but appealing and pleasurable,” Logan explains. “I do that with many elements in my work, but I think the general audience notices colour first and they're less likely to pay attention to other fundamentals like perspective, contrast and form language.”
This story is from the October 2021 edition of ImagineFX.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM ImagineFX
ImagineFX
HP Omnibook X Flip 16
DOUBLING UP HP's latest Omnibook 2-in-1 is a decent-enough productivity laptop, but it truly shines when it's transformed into tablet mode
2 mins
February 2026
ImagineFX
Phaya Akat - The Sanctuary
“Phaya Akat’s Sanctuary Village began from a simple idea inspired by Thailand’s tradition of boiling eggs in natural hot springs.
1 min
February 2026
ImagineFX
HOW SURFACE NORMALS IMPROVE YOUR 3D ART
Ant Ward explains how to quickly change the way a polygon model looks by adjusting its normals
1 mins
February 2026
ImagineFX
Painting in Procreate: Reimagine Your Surroundings
VISIONARY WORK Across 20 lessons, Mikko Eerola reveals how he brings his ideas to life on the iPad using Procreate
1 mins
February 2026
ImagineFX
Technique focus: WORK SMARTER WITH COLOURS
Álvaro Jiménez reveals the workflow process he follows to summon an armoured demon
1 mins
February 2026
ImagineFX
FIVE MINUTES WITH PAT IMRIE
Big-screen blockbusters and a certain 3D art magazine helped set this creative on his career path
3 mins
February 2026
ImagineFX
RIFF ON YOUR PASSIONS
Max Froer draws on a range of influences when rendering a beast that's part machine
1 min
February 2026
ImagineFX
Anker SOLIX C1000
BOX OF DELIGHTS The chonkiest power bank around is powerful, portable (after a fashion) and boy is it well built
2 mins
February 2026
ImagineFX
PAINTING A SCENE OF GREEK DRAMA
Alexander Leskinen creates a stormy environment featuring harpies, the winged messengers of Zeus.
3 mins
February 2026
ImagineFX
HOW DO I COLOUR A 3D OBJECT?
The process of colouring a 3D image has a lot of layers, so let's start at the surface. Mike Griggs weighs up the material requirements
2 mins
February 2026
Translate
Change font size

