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How Quantico's Priyanka Chopra Cultivated a 'Personal Mafia’ on Social Media
ADWEEK
|March 7, 2016
The Quantico star talks social media, die-hard fans and the changing face of television.
You’re really active on social media. Which apps do you use most?
Twitter and Instagram. I’m a techie, and I started using Twitter when it was just about new in India. I love Instagram because I’m visual, and I like to share what I’m thinking with pictures.
You’ve got almost 13 million Twitter followers and 5 million Instagram followers. What’s your approach to managing them and keeping them engaged?
I don’t manage them. I don’t think that’s what social media should be about. Social media is me talking about what I’m thinking and what I’m feeling. I don’t write what I do for attention. I’m really grateful for the followers that I have because they’re like my own personal mafia! They’re extremely engaged, very loving and supremely supportive.
Do you have any time to watch TV?
This story is from the March 7, 2016 edition of ADWEEK.
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