Try GOLD - Free

Inventing Ivana

Vanity Fair US

|

December 2022 - January 2023

Ivana Marie Zelníčková Trump escaped from behind the Iron Curtain to storm New York Cityand help define its "greed is good" era. From her heyday presiding over her husband's properties to her decadent postDonald denouement selling costume jewelry and cavorting with a series of "freaky" Italian lovers, it was Ivana, all along, who gilded the Trump name

- By Mark Seal

Inventing Ivana

ACT I: THE STAIRCASE

She is alone in her seven-story East 64th Street town house, atop the steep, spiraling stairs that friends and family have warned could kill her. Tomorrow, July 15, 2022, she is scheduled to fly to St.-Tropez, her first flight since the isolation of COVID. No one knows when she takes her final step, but some will find comfort when her body is reportedly found in pajamas, with a coffee cup, instead of a Champagne flute, nearby. They hope she fell in the early morning hours instead of the darkness of night.

It's been nine months since she buried her fourth husband, the handsome Italian playboy Rossano Rubicondi. Rossano might have been financially needy, and more than two decades her junior, but he made her feel young again.

Now 73, or so they say, Ivana has more memories behind her than ahead. But her Louis Vuitton suitcases are filled with her famous shoes, and she is ready to dance on the French Riviera once again. Those shoes, Christian Louboutins and Manolos and Jimmy Choos, became part of her legend when she was the first wife of Donald J. Trump, whom she, in her Czech-inflected English, famously called "The Donald." By the time he became president, they had both remarried a couple of times. But in 2017, Ivana told ABC News, "I'm basically first Trump wife. I'm first lady, okay?" her stoic, smiling façade reflecting her pride but hiding her terror.

Her true feelings would come pouring out in the New York atelier of her longtime fashion designer Marc Bouwer, to whom she had come for a fitting on January 11, 2017, nine days before Trump's inauguration.

MORE STORIES FROM Vanity Fair US

Vanity Fair US

Vanity Fair US

BROKEN ARTED

Barbara Guggenheim and Abigail Asher were, until recently, grandes dames of the art market, outfitting the most powerful people in the world with killer portfolios. Then, in a flurry of mutual allegations ranging from sexual favors to fraud, the two women parted ways. As their battle heads to court

time to read

19 mins

November 2025

Vanity Fair US

Vanity Fair US

THE LAST STAND

Richard Prince has shocked the cultural establishment again and again with norm-breaking—some say lawbreaking—conceptual artworks. But since the pandemic, he's been holed up in his Hamptons home, rarely making appearances. In an unprecedented interview late in his career, he spills to NATE FREEMAN about the surprising new series he calls Folk Songs and his six-hour film, Deposition. And for the first time, he discusses what will happen to his estate after he's gone

time to read

29 mins

November 2025

Vanity Fair US

Vanity Fair US

Captain America?

NYC's mayoral candidate has Kennedy-like charisma, a global profile, and nepo baby instincts.

time to read

36 mins

November 2025

Vanity Fair US

Vanity Fair US

Brat's Next Act

Just married. Pivoting to film in magnificent fashion. After a seemingly endless summer of brat, Charli xcx talks to ANNA PEELE about her new season of stardom

time to read

20 mins

November 2025

Vanity Fair US

Vanity Fair US

LARRY GAGOSIAN

The world's grandest art dealer and new owner of Book Hampton, the celebrated tome slinger to East End Brahmins — on summering in Capri, wading in warm St. Barts waters, his custom-made pool cue, and sitting for David Hockney

time to read

1 mins

November 2025

Vanity Fair US

Vanity Fair US

He Got His MTV

TOM FRESTON helped birth MTV and reinvent television. In an excerpt from his new memoir, Unplugged: Adventures from MTV to Timbuktu, he recalls the campaign that saved the network

time to read

5 mins

November 2025

Vanity Fair US

Vanity Fair US

THE ARTIST IS PRESENT

As ICE continues mass detainments and deportations, artist Isabelle Brourman has spent months inside the New York City federal immigration court. She spoke with KEZIAH WEIR about the scenes of brutality and emotional strength she's documented, in rooms where cameras aren't allowed

time to read

6 mins

November 2025

Vanity Fair US

Vanity Fair US

From Bust to Bust

Andrew Ross Sorkin tells NATALIE KORACH his new book on 1929 works as a parable for today—down to the characters

time to read

5 mins

November 2025

Vanity Fair US

Vanity Fair US

Realm of the Coin

In a financial system upended by cryptocurrencies and meme stocks, where value is detached from utility and the loudest voice gets richest, ZOË BERNARD tours a brave new world in Bel Air that is part Bravolebrity, part Wolf of Wall Street, and all casino

time to read

13 mins

November 2025

Vanity Fair US

Vanity Fair US

MUSE AND MAKER

The painter Kate Capshaw, known for her intimate likenesses, could hardly say no when the National Portrait Gallery commissioned one of Steven Spielberg, her husband of more than 30 years

time to read

2 mins

November 2025

Translate

Share

-
+

Change font size