Could Apple Pay Create An E-Commerce Revolution?

Speed and security benefits are extended to online.

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 The mobile payments service Apple Pay has been slowly expanding in availability since it was first announced in September 2014. So far, most attention has been on its use at contactless payment terminals in bricks and mortar stores; however, the service is also a payment option within a range of apps. What’s more, there is emerging evidence that this form of Apple Pay could, in the long term, prove a surprisingly big game-changer...

APPLE PAY: A SLEEPING GIANT IN E-COMMERCE?

A major intent of Apple Pay is to provide a much smoother and quicker alternative to cumbersome and time-consuming payment methods. Many owners of Apple Pay-compatible iPhones will be able to verify its success in this for payments at physical stores; however, traditional methods of buying online can be similarly awkward, thanks to the reams of forms that typically have to be filled in.And, of course, there’s a lot of personal information that you will be entering into those forms – which is why millions of iOS device users should appreciate the many speed and security benefits of Apple Pay that remain intact with its use within apps. In-app Apple Pay is, we should emphasize, still expanding – but a closer look suggests that it could be helping Apple to forge a quiet revolution in online purchasing.

EARLY SIGNS OF A HIT IN THE MAKING