Sales Boost For Start-Ups

How Integrating CRM and Marketing Automation Can Help Start- Ups Drive Sales.

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CRM or customer relationship management programs have become the backbone of successful marketing and sales campaigns for several companies. It’s cost efficient, customisable, transparent and automated features have made it versatile for application in segments beyond just marketing and sales, making it a commonplace business process governing the basic corporate tasks of HR, training and coaching, IT infrastructure and even for mapping manufacturing and logistics.

Given the above, it is important to understand that CRM offers a degree of automation and insights that are primarily governed through timely and efficient (often manual) data logging and predictive analysis. Marketing Automation Platforms or MAP’s, on the other hand, deal with assisting in generation of leads, scrutinizing the potential sales closures, decreasing the length of complex sales cycles and help create a faster, efficient and accountable marketing ecosystem. MAP’s as also credited with simplifying the management of marketing efforts by integrated management of prospective interactions across platforms by creating, deploying, and optimizing online as well as on ground marketing campaigns from a single, centralised platform.