'More Keywords Lead To More Price For Your Website'

Fernando Angulo, Corporate Speaker, SEMrush explains about the SEO tools and how they can be beneficial for all online entities

- Jyoti Bhagat

What are the SEMrush tools and what are their USPs?

SEMrush is entering the Indian market with a set of tools that have been designed for the European, US and UK market. In these markets, we have winners as we have won the search worth in each region and we are working on everything related to SEO and BPC market. Lot of success in regards to keywords and competitive research, but that’s not enough. In fact, the company needs the content marketing because for true content, you have readers or followers and through social media network, you have more communities.

So, we have started creating more tools, based on content marketing with all the experience that we have on SEO and BPC marketing. So when we are creating some tools like spoke topic research tool, we are giving information to our users about it. For example, if I want to write something about shoes or bicycles. Shoes or bicycles are general keywords. So, we are giving youth all the tips regarding users. Users are asking questions like how to ride a bike, where can I find the best bicycle, etc instead of general keywords like shoes or bicycles. If you want to write content based on the bike, you should use these types of keyword questions to make the result interesting.

What differentiation is SEMrush providing with its tools?