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Mobile Video: There's Money, Honey
PCQuest
|April 2018
Telcos and OTTs are both wooing customers with mobile videos. Who kisses first is the question.
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Whether it’s bingeing on stranger things, cute pets or epic fails - people just can’t get enough of video on their mobiles. By every metric we’ve seen, which includes live operator usage data, mobile video is the killer app. People aren’t just checking out video clips to fill a few spare minutes here and there. Marketing professionals will tell you that there is serious ROI associated with telling their messages with video 60 per cent of them agree that if people can choose between text and video for the same message, they choose video.
HD everywhere
This story is from the April 2018 edition of PCQuest.
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