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Digitally Revamping SMBs
PCQuest
|August 2017
Can the digital presence of the Indian SMBs be the next source of employment?
Google India with KPMG support this year launched a report “Impact of internet and digitization on SMBs in India”.
According to the report digital SMBs grow profits up to twice as fast as offline counterparts.
The study also stated that, “Digital SMBs employ up to five times more employees compared to those offline”.
Google is very much into intensifying the push towards it’s initiatives for SMBs in India as it aims to help SMBs capitalise on the digitization wave faster.
SMBs being online can add their contribution to India’s GDP by 10%, says the Google-KPMG study.
The study further states, “68 percent of the 51 million Indian SMBs are offline. Only 32 percent have web presence of any sort. SMBs will be key driver of India’s economic growth, currently accounting for 37 percent of the GDP and employing 120 million people”.
By leveraging digital tools and understanding the need of the changing world, the giant wants to help organizations with business updates on board.
This story is from the August 2017 edition of PCQuest.
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