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Next Generation : All-New Macbook Pro Lineup Announced By Apple
AppleMagazine
|July 20,2018
Next Generation : All-New Macbook Pro Lineup Announced By Apple
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A PROFESSIONAL MACBOOK FOR POWER USERS
When Apple unveiled the fourth generation of its popular MacBook Pro lineup back in 2016, tech fans and consumers were thrilled. MacBook has been an integral part in Apple’s success for a number of years, but it’s fair to say that the company has shifted its focus to smartphones and tablets. With the 2016 MacBook Pro, however, Apple showed professionals that they still cared about creating cutting-edge laptops that rivaled the biggest names in technology; and they delivered.
Less than six months later, in June of 2017, Apple refreshed the lineup, increasing processing power and memory, and giving users more control over their machine. July 2018’s MacBook Pro refresh takes the MacBook range to a whole new level and adds more processing power and a next-generation butterfly keyboard. Today, we delve deeper into the refreshed MacBook Pro.
IMPRESSIVE UPGRADES
While the new MacBook Pros may look familiar, it’s what’s on the inside that counts, and the technology packaged inside of the notebooks is impressive by anyone’s standards. Keen to follow on from the success of their iMac Pro announcement last year, the new MacBook Pro models are designed with professionals in mind, all featuring new eighth-generation Intel Core processors, up from last year’s seventh-generation processors. These rocket-powered addons make 15-inch models now up to 70 percent faster compared to benchmarks, while the 13-inch model is up to twice as fast as the older models.
This story is from the July 20,2018 edition of AppleMagazine.
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