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UNIQUE TIMES
|November - December 2019
When Dr. Elizabeth Chacko embarked on her journey as a beautician 40 years ago, there were almost no other counterparts available in the state for her.
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It was indeed a fancy thing to go to a beauty salon and not a necessity like today. The orthodox community, then, resisted the new generation who opted to groom themselves going to the parlour. Dr. Elizabeth’s contribution to transforming an entire generation’s mindset is commendable. She took initiative to talk with and had sessions with the older generation which resisted the move. She convinced them to come over to the parlors and get themselves undergo beauty treatments for good. Dr. Elizabeth was successful in conveying the right message in a very right way. She was indeed ahead of her time – a true pioneer in the field of beauty. She was a visionary and an equally smart businesswoman, who strived hard to make her dreams come true. She considers it a blessing that her parlour was full up from day one. The role of Dr. Elizabeth, who brings a paradigm shift into the thinking of an entire society, is commendable – which then led to a plethora of women joining her workforce. Kalpana Beauty Parlous is the only beauty parlour which has persisted and sustained the twists and turns the sector has suffered over these years. The tremendous effort put behind it is indented to the upliftment of women community across the state. Kalpana Beauty School has trained more than 2000 students, and Kalpana Beauty Salons have employed more than 3000 staff in the tenure of 40 odd years. We can find in every other beauty parlour at least one representation from Kalpana Beauty Salon. The salary and the quality are above par than any other competitors around. Kalpana has equipped hundreds of women to independently stand on their own – some have started their own beauty parlors branching out successfully and some others fruitfully work in other parlors with excellent skills Kalpana has instilled in them. We can find a lot of women who have migrated abroad, after working with Kalpana or studied in Kalpana Beauty school. Kalp
This story is from the November - December 2019 edition of UNIQUE TIMES.
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