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FOUNDATION OF LUXURY

TransREporter

April - May 2020

With refined aesthetics and client satisfaction setting the core values, Rohit Taparia, Vice President of one of India’s leading luxury home builders, Isprava, gives us an insight into carving a niche within the scope of the real estate industry.

- SHIVPRIYA BAJPAI

Being one of India’s leading luxury home developers, Isprava has defined its path in the real estate industry. Take us through the inception of the company and what are the services offered?

It all started back in 2013, when our Founder and CEO, Nibhrant Shah had a desire to escape his hectic life as an investment banker. It compelled him to look for a place offering tranquility and luxury. It was a getaway to Goa that became the first chapter of this ever-evolving story. He appreciated the juxtapositions that can be found in Goa; from 16th-century history against vibrant neighbourhoods to calm beaches against crowded shacks. Having said that, Goa was marred by gated communities, complicated paperwork and lax regulations, and purchasing a home was an ordeal. The homes lacked a feeling of authenticity and exclusivity. Personal comfort was not a priority, and attention to the environment and community was deeply deficient. It gradually dawned on him that what cannot be found, must be created, and thus Isprava was born.

Isprava is a brand that redefines luxury while celebrating a region’s rustic charm. We work with all-natural materials and strive to simplify cumbersome processes. We have been able to build and sell exquisite homes in Goa, Coonoor and Alibaug, and an illustrious Isprava family—from CEOs and celebrities to superstars and sports icons—one that continues to grow, one home at a time.

How did you get interested in the real estate sector? What are the challenges that you have had to face as a young professional in this field?

This story is from the April - May 2020 edition of TransREporter.

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