Sparking a new age of DIAMONDS, creating a meaningful tomorrow

The first ever digital version of the Forevermark Forum was an astounding success, thanks to the futuristic tech-enabled tools used by the diamond magnate to bring all its stakeholders together. Not only did the partners and retailers learn a lot about the future of the jeweller sector, but it gave a new lease of life to the diamond business ahead of the festive season. The Retail Jeweller brings you the key insights into the future of the diamond industry and key highlights of Forevermark Forum 2020

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Forevermark, the world’s first natural diamond brand, has been conducting its physical forum for nine years now --- an annual event for leaders and stakeholders of the industry to learn from and adapt to. But this year, with the pandemic forcing all of us behind closed doors, a physical format was out of the question. So, the undeterred diamond giant opened its virtual doors to us in organizing the first-ever virtual Forum, under the theme ‘Spark a more meaningful tomorrow’. This year, its one-of-a-kind virtual platform that ran from August 18 to August 20, witnessed close to 8,400 visitors from all parts of the world.

The Forevermark Forum is a perfect ideation of the technologically connected future that lies ahead for us. While artificial intelligence and predictive learning were a talk for tomorrow, with facets like interactive window displays that gauge the customer moods and suggest jewelry suiting their demand without human interaction, virtual jewelry try-on, etc, De Beers and Forevermark are innovating for today. It does not stop there. With segments like the Gamification zone, 2020 trends and Red Carpet, and Artemis, the Forum ensured that participants don’t experience any digital fatigue or overdose.

“Our today is setting a foundation for a very deep and meaningful tomorrow. Covid has done nothing but accelerates our technological strategies which we had planned for the future,” said Sachin Jain, managing director of De Beers India, in his introductory statement of the virtual walkthrough.