Constant training and daily learning is the key to deal with the post-Covid world

The pandemic has not only changed how companies view business, but has also given them a lot more time in hand to train their employees better. SHAH VIRCHAND GOVANJI JEWELLERS has made the most of this opportunity by turning to online training for a comprehensive confidence-building exercise, which aims at dealing with the customer and prevailing situations in the post-Covid world.

- Manoj Chakraborty

At a time when most companies are cutting down on their workforce to keep their profit margins intact, Shah Virchand Govanji Jewellers has utilized the otherwise-idle time well. They conducted a month-long online training session for their 100-member staff between April and May. The one-of-a-kind session focused on building the confidence levels of its sales staff and interpret the psychology of the consumer.

Speaking about the importance of the training session, Ketan Shah, managing director of Shah Virchand Govanji Jewellers, said, “We have three showrooms in Gujarat with almost 100 employees. Eighty of them are front-end workers. In these challenging times, employees must know how to gauge the psychology of customers. Besides, young customers have more knowledge and clarity about what they want to buy because they do thorough research online before visiting the showroom. The staff has been trained to quickly catch on to what the customer wants and show them the exact piece.”

Akash Prem Jain, Principal adviser, APJ Advisory

''The lack of knowledge shows up very easily in poor body language. If the staffer is not sure about a product, they try to gloss it over with street smartness. This reflects poorly on the brand. A well-informed consumer loses confidence in the dialogue. Therefore, we dived into product training and the back story of its origin.''

KNOWLEDGE BEGETS CONFIDENCE