Jolie Howard Reveals Her Ambition For Expansion

Introduced in 1966 by the TAG Group, TAG Aviation has been a pioneer in the business of aircraft chartering, management and maintenance for five decades now, providing customised business and private aviation services to businesses and individuals throughout the world.

- Jordan Murray

Introduced in 1966 by the TAG Group, TAG Aviation has been a pioneer in the business of aircraft chartering, management and maintenance for five decades now, providing customised business and private aviation services to businesses and individuals throughout the world.

The brand is known internationally for its reputation for impeccable safety, reliability and operational excellence, and with services available throughout Europe, the Middle East and Asia, TAG is serious about private jet solutions for any type of customer.

Appointed as CEO of TAG Aviation Asia in September 2016, Jolie Howard has brought an unrivalled ambition for expansion and a keen eye for customers’ needs to TAG’s operations in the region. Having spent decades in the industry, she knows how to sell private jets to buyers who might not understand the benefits of private jet services. “Our success is dependent upon developing relationships with customers,” she says. “Apart from that, we have to know that we are offering a superior product. We are well tested, and with that in mind, we have managed to grow this business at a fast rate.”

Jolie began her aviation career in business development and marketing, when the industry was “more about service”. “I joined Hong Kong Aviation Group, which owns Metrojet, and became addicted to the business. I started to learn about aviation and how I could bring those services to the market.” At the time, that was a challenging task. “Nobody knew about private jets,” she says, “and nobody knew why they needed to exist. I spent a lot of time educating the market and developing promotional education pieces for local media outlets to help people understand what a private jet could offer.”