J'Adore Beyond The Floor

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A passion for creating beautiful and exquisitely functional flooring may have set the stage for the success of Adore Floors, but forward-thinking entries into the battery and connector markets are vaulting the firm into new realms of achievement.

“Adore was created to be a disruptor in the resilient flooring market,” said Matthew Lee, Adore’s DO. The New York-based firm, with deep roots in South Korea, emerged from a partnership between Adore CEO Kent Choi and Richard E. Albert, former president of legendary dance floor innovator Marley. That coupling is just the first instance of savvy kismet that continues to shape the Adore family of companies as an emerging global brand encompassing several types of manufacturing.

“The idea that product innovation could create and permeate a singularly uniform workforce was an unexpected result that helped to attract more like-minded professionals who recognized the opportunity of the products’ viability,” Lee explained. Today, Adore Floors is the world’s leading manufacturer of luxury vinyl tile (LVT), and a pioneer in resilient flooring technology.

Adore’s inclusion of post-consumer recycling content to their LVT products and the integration of sustainable manufacturing practices in their manufacture set them apart from the competition early on. The company’s certifications include the FloorScore® indoor air quality standard, ISO 9001:2008 certification, and ISO14001:2004 certification, which ensures the implementation of best practices in environmentally responsible manufacturing.

FIRSTS FROM THE GROUND UP